Nativis Collective was founded by Shanae, a practicing aesthetician who built a thriving beauty business and saw firsthand how hard it is for beauty professionals to get real business guidance.
I built the practice I wanted by making every mistake first. Now I help other beauty professionals skip the trial and error.
Shanae
Founder, Nativis Collective
Texas based
Beauty-focused
Shanae started where most beauty professionals start — with incredible skills and zero business training. Beauty school teaches you how to transform skin, not how to run a profitable practice.
After years of building her own thriving aesthetics practice in Austin, she realized something: the business side of beauty is where most talented practitioners struggle. Not because they lack drive, but because no one teaches it in a way that makes sense for this industry.
The "business coaches" in the beauty space are often marketers who've never been in a treatment room. The generic advice — post more, run ads, build a funnel — misses what actually matters for a beauty practice: rebooking rates, service pricing, client retention, and operational efficiency.
Nativis Collective was born from that gap. A consulting practice built by someone who's actually done the work. Who understands the rhythm of a fully booked week, the challenge of pricing facials profitably, and the reality of trying to grow a business between back-to-back appointments.
Today, Nativis helps beauty and wellness professionals across the country with business audits, growth strategy, and marketing — all specifically tailored to how this industry works.
We tell you what's actually working and what isn't. No sugar-coating, no inflated promises. Just honest analysis and real strategy.
Every recommendation passes one test: would this work for a real beauty professional with real clients and limited time? If not, we don't suggest it.
We don't just hand you a strategy doc. We help you implement it. Plans without execution are just expensive wall art.
This industry is full of talented people who were never given the business tools to match their craft. We exist to change that.
The name comes from "native" — growing naturally in a place, belonging to it. We believe the best growth strategy for your beauty business isn't some imported framework. It's one that grows organically from what makes your practice unique. That's the collective approach: natural growth, rooted in who you already are.